Don't Go Too Dark
Bronzer looks best when applied lightly to all the spots where the sun naturally shines (the forehead, cheeks, nose and chin).
Most companies sell light, medium and dark bronzers. Choose a shade that's no more than two shades darker than your skin.
Keep in mind you might need a different shade in winter than summer, when your skin is naturally darker.
If you're fair and sunburn easily, peach or pink bronzers are a great choice. (Bronzers in general are great for neutralizing a ruddy complexion)
Copper shades are nice on olive skin tones, while darker shades are perfect for dark skin.
Avoid orange shades, which can look unnatural.
How to Choose the Right Bronzer
Powder-based bronzer is best for oily or normal skin. Use a short, fluffy blush brush to apply, but first blow excess bronzer off brush before application or you risk going overboard with color.
Cream- or gel-based bronzers work best for dry skin. Apply with finger or a sponge.
As with most cream-based beauty products, it's important to blend well into skin or you risk looking like a clown.
Don't Forget Blush
Bronzer alone can appear dull. For a dewy look, apply cream blush to the apples of your cheeks.
The combination of bronzer and cream blush is absolutely gorgeous.
Bronzer looks best on days you don't wear a lot of foundation.